Vol. 19 No. 1 (2024)

Articles

• CELEBRITIES AS VAMPIRES IN ADVERTISING: EXPLORATION OF THE VAMPIRE EFFECT ON ADVERTISING MEDIATED BY SOURCE CREDIBILITY

  Chamodi Pathirana, Imali Fernando (Author)

  1-18

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• A STUDY OF ECONOMIC FACTORS’ INFLUENCE ON INDIAN STARTUPS

  K. Marana, Harikumar Pallathadka (Author)

  19-27

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• FACTORS INFLUENCING THE ADAPTION OF GREEN ENVIRONMENTAL MANAGEMENT PRACTICES OF THE TOURIST HOTELS IN THE CULTURAL TRIANGLE IN SRI LANKA

  SMDN Jayawardane, PMB Jayathilake (Author)

  28-36

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